DelightSip畅饮

欢迎来到老成都 – 品味川菜+今世缘的魅力

Chuan Xiang — Mon, 06 May 2024 05:01:50 +0000

欢迎来到老成都。正宗的川菜，加上今世缘白酒，麻辣和酒香完美的结合，浑然一体，口感丝滑，回味甘甜！

爱上川菜，爱上今世缘❤️

和与您有缘的人干杯！

地址：80 Pagoda St, #80, Singapore 059239

谷歌地图：https://maps.app.goo.gl/VwKuWPH7xuJTmpHj7

The post 欢迎来到老成都 – 品味川菜+今世缘的魅力 appeared first on DelightSip畅饮.

欢迎来到江苏酒家 – 品味淮扬风味+今世缘

Chuan Xiang — Mon, 06 May 2024 03:58:57 +0000

欢迎来到江苏酒家。在这里，您可以品尝到正宗的淮扬风味，更可以和朋友和家人一起，用今世缘白酒，温暖您的每一次相聚。

地址：20 Lor 11 Geylang, Singapore 388712

谷歌地图：https://maps.app.goo.gl/zTMBUphLKGpJhXmS6

The post 欢迎来到江苏酒家 – 品味淮扬风味+今世缘 appeared first on DelightSip畅饮.

欢迎来到滋味烤鱼 – 品尝烤鱼+今世缘的激情碰撞

Chuan Xiang — Fri, 19 Apr 2024 03:41:21 +0000

欢迎来到滋味烤鱼。在这里，您不但可以品尝到有滋有味的烤鱼，更可以和朋友和家人一起，缘聚此刻，用今世缘白酒，温暖您的每一次相聚。

烤鱼+今世缘，鱼肉的鲜美和今世缘白酒香气结合，整体得到了升华，更加有滋有味😋

地址：18 Mosque St, #01-01, Singapore 059498

谷歌地图：https://maps.app.goo.gl/qgv8ixNSajxGpcb1A

The post 欢迎来到滋味烤鱼 – 品尝烤鱼+今世缘的激情碰撞 appeared first on DelightSip畅饮.

KING’S LUCK Baijiu Roadshow

Chuan Xiang — Fri, 16 Feb 2024 12:11:52 +0000

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KING’S LUCK Baijiu is Chinese mineral water?

Chuan Xiang — Thu, 15 Feb 2024 04:25:18 +0000

To learn more or buy KING’S LUCK Baijiu, click here!

The post KING’S LUCK Baijiu is Chinese mineral water? appeared first on DelightSip畅饮.

Do you know about King’s Luck Brewery Joint-Stock Co. Ltd?

Chuan Xiang — Thu, 01 Feb 2024 09:58:37 +0000

King’s Luck Brewery Joint-Stock Co. Ltd is among the top ten listed companies in China’s Baijiu industry, and it is listed on the Shanghai A-share Stock Exchange.

Located in Huai’an, the hometown of Zhou Enlai, the first Premier of the People’s Republic of China, it is situated in Lianshui (the hometown of mineral water), a “world-famous wine distinctive production area,” and lies in Gaogou, a “national model village/town.” The company has nearly 5,000 employees, total assets of 20.2 billion yuan, net assets of 12.8 billion yuan, covers an area of nearly 3 million square meters, and owns three major brands: Guoyuan, Jinshiyuan(King’s Luck), and Gaogou.

Its predecessor, Gaogou Liquor Factory, originated in the Western Han Dynasty and flourished during the Ming and Qing Dynasties. It has more than 1,400 old fermentation pits, including 53 pits from the Ming and Qing Dynasties that are over 300 years old, absorbing the essence of centuries-old fermentation materials.

Committed to shaping the most influential cultural brand, “Yuan Culture” is the source of King’s Luck natural advantages and charm, and its deepest cultural soft power. The company steadfastly centers on “Yuan” (fate of connection), connecting people through liquor and fostering the liquor industry through connections.

In 1996, the Jinshiyuan(King’s Luck) brand was born, advocating the brand concept of “Bonded in this life, together forever,” focusing on “moments of connection,” creating brand faith, and forging brand loyalty. In 2004, the “Guoyuan” brand was established, adhering to the communication strategy of “connecting with significant events, accompanying success, toasting to heroes,” and promoting the brand declaration “For great achievements, there must be ‘Yuan’.” “Guoyuan V9” is the first elegant sauce-flavored high-end Baijiu in the Chinese Baijiu industry, participating in top-level competition and seizing the golden track. It has successively entered the United Nations headquarters, Paris, France, and New York, USA, becoming China’s “fragrant business card.” In September 2019, the “Guoyuan V9” satellite was successfully launched at the Jiuquan Satellite Launch Center in China.

As a leader in intelligent brewing in China, in 2015, China’s first set of Baijiu distilling robot production lines was put into operation at Jinshiyuan(King’s Luck), achieving internationally advanced intelligent brewing and marking a new era of intelligent Baijiu brewing in China. It has won the first prize for scientific and technological progress in China’s liquor industry and the first prize for the “Science and Technology Award” by the China Food Industry Association. Practicing green development, its core products, Guoyuan Si Kai(4K) and Dui Kai(2K), are recognized as “Green Food Grade A products” by the China Green Food Development Center.

The Jinshiyuan(King’s Luck) scenic area has been recognized as a national AAAA-level tourist attraction.

Below are some of the awards received

To learn more or buy KING’S LUCK Baijiu, click here!

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What is Chinese Baijiu

Chuan Xiang — Sun, 24 Dec 2023 01:37:26 +0000

Baijiu, also known as Chinese White Spirit, is a traditional Chinese liquor with high alcohol content, deeply ingrained in Chinese culture due to its profound cultural connotations and unique production techniques.

The history of Baijiu can be traced back 4000 to 5000 years. It is mentioned in Strategies of the Warring States (战国策) compiled by Liu Xiang during the Western Han Dynasty, where it is said: “In ancient times, the imperial daughter ordered Yi Di to make delicious liquor, which was presented to Yu the Great, who found it sweet.” This period predates the history of many countries. In ancient China, Baijiu was an integral part of all major occasions and celebrations, from imperial banquets and heaven worship to common people’s celebrations and family feasts.

The evolution of Baijiu has gone through various stages, from the initial un-distilled brewed liquor to the later distilled spirits, constantly evolving in both production techniques and cultural significance. The term “Shao Jiu” (烧酒) appears in Tang Dynasty poetry, as in Bai Juyi’s poem: “New ripe lychees are the color of rooster combs, burnt liquor first opened is the fragrance of amber.” A significant record in Li Shizhen’s “Compendium of Materia Medica” (本草纲目 )(Ming Dynasty) states that the method of distilling Baijiu originated in the Yuan Dynasty, involving mixing strong wine and lees, then distilling the vapor into liquid. This record is a primary basis for the theory that Baijiu originated no later than the Yuan Dynasty.

In Baijiu production, the choice of ingredients, including sorghum, wheat, corn, and glutinous rice, is crucial. The process includes a unique fermentation using special distiller’s yeast and distillation methods. Both traditional craftsmanship and modern technology aim to enhance the quality of Baijiu. Aging and storage are key to influencing its flavor, with different methods yielding diverse taste experiences.

The use of distiller’s yeast, a complex of multiple microorganisms, sets Chinese Baijiu apart from other distilled spirits globally. This yeast, available as Daqu (large yeast) and Xiaoqu (small yeast), acts as a fermenting agent, converting starch in grains to alcohol.

Different types of Baijiu reflect its diversity. Strong-aroma types like Wuliangye, Yanghe, JinShiYuan, and divided into Jianghuai styles, and Sichuan styles are known for their rich or subtly strong aromas. Sauce-aroma types like Maotai and Sichuan Langjiu exhibit unique sauce-like flavors, while light-aroma types like Fenjiu are sought after for their refreshing taste. Feng-aroma type, represented by Xifengjiu, is renowned for its mellow and elegant aroma. Other aroma types include rice aroma, medicinal aroma, mixed aroma, special aroma, bean aroma, sesame aroma, rich aroma, and old white dry aroma.

In Chinese culture, Baijiu is more than just a beverage. It plays a significant role in festivals, weddings, funerals, business, and social activities, being an integral part of Chinese dining culture. Pairing Baijiu with food is an art in itself.

Appreciating and tasting Baijiu is another important aspect of its culture. Learning to identify good Baijiu, understanding the nuances of color, aroma, and taste, and mastering the skills and steps of tasting through sight, smell, and taste are essential for Baijiu enthusiasts.

Regarding market trends, the Baijiu market is diversifying, with an increasing trend towards internationalization. In 2022, Baijiu sales were about 6.22 million kiloliters, with overseas exports of 16.4 thousand kiloliters, about 0.26%. The total sales revenue was 662.6 billion yuan, with overseas exports accounting for about 4.8 billion yuan, 0.72%.

In summary, Baijiu is not just a beverage but a carrier of China’s long history and rich culture, an integral part of the Chinese people’s emotions and life. As times evolve, so does the culture and craftsmanship of Baijiu, but its status in the hearts of the Chinese people remains unchanged. Baijiu is set to go global along with China.

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