King’s Luck Brewery Joint-Stock Co. Ltd is among the top ten listed companies in China’s Baijiu industry, and it is listed on the Shanghai A-share Stock Exchange.
Located in Huai’an, the hometown of Zhou Enlai, the first Premier of the People’s Republic of China, it is situated in Lianshui (the hometown of mineral water), a “world-famous wine distinctive production area,” and lies in Gaogou, a “national model village/town.” The company has nearly 5,000 employees, total assets of 20.2 billion yuan, net assets of 12.8 billion yuan, covers an area of nearly 3 million square meters, and owns three major brands: Guoyuan, Jinshiyuan(King’s Luck), and Gaogou.
Its predecessor, Gaogou Liquor Factory, originated in the Western Han Dynasty and flourished during the Ming and Qing Dynasties. It has more than 1,400 old fermentation pits, including 53 pits from the Ming and Qing Dynasties that are over 300 years old, absorbing the essence of centuries-old fermentation materials.
Committed to shaping the most influential cultural brand, “Yuan Culture” is the source of King’s Luck natural advantages and charm, and its deepest cultural soft power. The company steadfastly centers on “Yuan” (fate of connection), connecting people through liquor and fostering the liquor industry through connections.
In 1996, the Jinshiyuan(King’s Luck) brand was born, advocating the brand concept of “Bonded in this life, together forever,” focusing on “moments of connection,” creating brand faith, and forging brand loyalty. In 2004, the “Guoyuan” brand was established, adhering to the communication strategy of “connecting with significant events, accompanying success, toasting to heroes,” and promoting the brand declaration “For great achievements, there must be ‘Yuan’.” “Guoyuan V9” is the first elegant sauce-flavored high-end Baijiu in the Chinese Baijiu industry, participating in top-level competition and seizing the golden track. It has successively entered the United Nations headquarters, Paris, France, and New York, USA, becoming China’s “fragrant business card.” In September 2019, the “Guoyuan V9” satellite was successfully launched at the Jiuquan Satellite Launch Center in China.
As a leader in intelligent brewing in China, in 2015, China’s first set of Baijiu distilling robot production lines was put into operation at Jinshiyuan(King’s Luck), achieving internationally advanced intelligent brewing and marking a new era of intelligent Baijiu brewing in China. It has won the first prize for scientific and technological progress in China’s liquor industry and the first prize for the “Science and Technology Award” by the China Food Industry Association. Practicing green development, its core products, Guoyuan Si Kai(4K) and Dui Kai(2K), are recognized as “Green Food Grade A products” by the China Green Food Development Center.
The Jinshiyuan(King’s Luck) scenic area has been recognized as a national AAAA-level tourist attraction.
Below are some of the awards received
